Africa’s tourism industry must evolve beyond traditional models to drive real impact.‍

We are building an ecosystem of regenerative tourism start-ups. Individually, each startup solves a major problem, but together, our startups seek to completely transform the industry.

Download our January to March 2024 impact report here

Regenerative tourism pillars

PEV is building an ecosystem of regenerative tourism startups that collectively solve gaps in the tourism value chain across Africa, while accelerating transformative impact on the continent.

Tourism should create lasting wealth and opportunities for local communities not just profit for a select few. We are:
  • Strengthening local tourism economies by building ventures that empower African entrepreneurs and small businesses
  • Enhancing local livelihoods by supporting decent work and equitable growth
  • Enriching and preserving cultural heritage by amplifying authentic African experiences and voices
  • Building transparent, responsive supply chains that prioritize local suppliers and ethical sourcing

Environmental Regeneration

Tourism must restore and protect Africa’s natural assets - not degrade them. We are:
  • Designing ventures that eliminate waste and pollution from the tourism value chain
  • Ensuring transparency and compliance with best-in-class corporate governance frameworks
  • Integrating biodiversity conservation into business models to ensure tourism protects, rather than exploits, nature
  • Driving carbon-neutral and climate-resilient tourism through tech-enabled solutions and clean energy innovation
  • Championing circular economy principles to cut waste and maximize resource efficiency

Governance & Ethical Leadership

A regenerative tourism industry is built on trust, integrity, and accountability.
We embed strong governance into every company we build by:
  • Enforcing rigorous sustainability and ethical standards across our entire ecosystem
  • Ensuring transparency and compliance with best-in-class corporate governance frameworks
  • Advocating for responsible tourism policies that elevate industry-wide standards
  • Setting a new benchmark for tourism businesses by integrating ESG principles from the ground up
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Impact Reports

We publish quarterly impact reports here