Nairobi, Kenya – Purple Elephant Ventures (PEV), a venture studio dedicated to African tourism innovation, has secured an additional $500,000 investment from Alphatron, bringing its total seed round to $5 million. PEV had previously announced a $4.5M Seed Round in January, led by Clear Creek Investments and Klister Corp. This additional support reinforces investor confidence in PEV’s mission to revolutionize African tourism through technology and sustainability-driven ventures.
With this latest investment, PEV strengthens its position as one of the continent's leading tourism-tech ventures. Alphatron is a Dutch single-family office under the Alphatron Group. This strategic investment underscores the firm’s commitment to fostering impactful innovation within Africa’s tourism sector.
Emerging from the pandemic with a vision to transform tourism into a regenerative and tech-enabled industry, PEV has been building a portfolio of groundbreaking startups designed to tackle the industry’s most pressing challenges. The venture studio has already launched five high-impact companies:
By securing additional capital, PEV is poised to scale these ventures further, invest in new tourism technology solutions, and deepen its impact across Africa’s travel ecosystem.
“Alphatron’s investment is a testament to the transformative potential of regenerative tourism in Africa,” said Ben Peterson, Co-Founder and CEO of Purple Elephant Ventures. “Their support not only strengthens our financial position but also aligns with our vision of leveraging technology to build a more sustainable, inclusive, and thriving tourism industry.”
Floris de Kort, Director of the Alphatron Group, echoed this sentiment, stating, "In Purple Elephant Ventures, we found the perfect blend of innovation, sustainability, and market potential. Their vision for transforming Africa's tourism sector through technology aligns perfectly with what we value at Alphatron. What resonated with us most was PEV's understanding that technological advancement in tourism must prioritize environmental responsibility. This investment represents our commitment to partnering with visionaries who are reshaping industries for a climate-conscious future while delivering meaningful economic impact across Africa."
Alphatron, widely recognized for its commitment to innovation and customer-centric solutions, invests in businesses that drive meaningful change. With a legacy of delivering cutting-edge electronic technologies across industries—from radar equipment and city surveillance systems to medical technology—the firm brings a deep understanding of pioneering solutions that create real-world impact.
With this expanded seed round, PEV is accelerating its efforts to build a resilient and scalable tourism-tech ecosystem. The funding will be used to:
“The African tourism industry holds immense potential, but traditional systems have limited its growth. At PEV, we are rewriting this narrative by building technology-driven solutions that make the industry more efficient, scalable, and regenerative,” added Peterson.
Purple Elephant Ventures is Africa’s first venture studio dedicated to developing startups that drive regenerative tourism in Africa. By integrating technology, conservation, and community impact, PEV is redefining the tourism industry and creating a blueprint for regenerative growth in African travel.
Media Contact:
Kevin Gisore Chief Communications Officer,
Purple Elephant Ventures
Email: kevin@purpleelephant.ventures
Phone: +254 722 698 289